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ASSOCIATE DIRECTOR FOR DIGITAL MEDIA AND DIRECT MAIL PHILANTHROPY

UNIVERSITY OF WASHINGTON

Seattle, WA, USA

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world. 

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. All of which has allowed the UW to be nationally recognized as a “Great College to Work For” for five consecutive years. 

UW Medicine includes Harborview Medical Center, Northwest Hospital & Medical Center, UW Medical Center, Valley Medical Center, UW Neighborhood Clinics, UW Physicians, the UW School of Medicine and Airlift Northwest. Of the $714.7 million in gifts and private grants raised in FY18 by the University of Washington, UW Medicine raised $291.6 million (41 percent of the University’s total) in gifts and private grants from nearly 17,000 donors. The University of Washington is in the final two years of a multi-billion-dollar campaign. UW Medicine’s fundraising goal for the campaign is $2 billion. 

The University of Washington was ranked No. 2 by the Academic Ranking of World Universities, Shanghai Ranking Consultancy, for clinical medicine and pharmacy in 2016 (the most recent year in which medical programs were rated). The UW School of Medicine is second in the nation in receipt of total federal research grants and contracts, a ranking that includes private and public schools. In addition, the UW School of Medicine is consistently recognized as one of the nation's top providers of medical instruction by U.S. News & World Report. 

UW Medicine Advancement has an outstanding opportunity for an Associate Director for Digital Media and Direct Mail Philanthropy. 

The Associate Director for Digital Media and Direct Mail Philanthropy (Associate Director) works with the Managing Director for Advancement Services and the Director for Annual Giving (Director) to develop the overall annual giving strategy and is responsible for the day-to-day implementation and evaluation of a large, complex and targeted digital, direct mail, and telepledge program. Annual giving is defined as gifts up to $25,000 and the current program raises over $7 million from under 16,000 donors. 

The Associate Director utilizes prospect management and research tools to discover major and planned gift donors and manages assignments to front-line-fundraisers. The Associate Director also works within the Bridge database for grateful patient prospecting, mail lists, trend analysis, and moves management. 

The Associate Director serves as a qualification officer for major and planned gifts through the cultivation, solicitation, and stewardship of leadership annual giving donors. The Associate Director manages various giving campaigns, the senior class gift, and employee giving efforts. 


Digital Media and Direct Mail Responsibilities 

  • Works with the Director for Annual Giving to develop the overall annual giving strategy for UW Medicine Advancement and builds on traditional programs including direct mail and telepledge while implementing new strategies including e-solicitations and online giving and engagement through digital media tools such as Marketo and MobileCause. 
  • Provides day-to-day leadership and oversight for the implementation of the annual giving program.  In this capacity, manages, implements, and evaluates annual giving direct mail, telepledge and digital media giving programs. In these activities, routinely has contact with donors, alumni, faculty, and senior level administrative staff. 
  • Oversee and manage a complex, targeted direct mail program for donor acquisition and donor renewal to support UW Medicine and all of its individual entities: Harborview Medical Center, Northwest Hospital and Medical Center, UW Medical Center, Valley Medical Center, UW Neighborhood Clinics, UW Physicians, UW School of Medicine, Airlift Northwest and UW Departments, Divisions, etc. In this capacity, identifies and focuses on effective solicitations in special segments to acquire, renew and retain donors in support of UW Medicine priorities.  Audiences include donors, high-level volunteers, alumni, trainees, students, patients, and the community-at-large. 
  • Coordinates and implements special markets giving campaigns including the employee giving campaign and the senior class gift. Recruit volunteer leaders to cultivate, solicit and steward donors to increase participation goals. Collaborate with marketing and communications on branding and messaging.   
  • Manages UW Medicine tribute pages including intake of requests, page design through MobileCause, and outreach to page requestors. 
  • Creates design concepts for direct mail and electronic solicitations in conjunction with Marketing and Communications team. 
  • Develops basic knowledge of and information resources for all areas of UW Medicine. Develops a “library” of information that can be shared with donors and prospects. 
  • Assists in the development of annual giving messaging and collateral. 
  • Drafts telepledge scripts and training materials for student callers; staffs telepledge kick-off nights. 
  • Collaborates with Central Advancement Annual Giving on quarterly direct mail and bi-annual phone solicitations. 
  • Provides statistical analysis and reports on direct mail and telepledge results. Based on analysis, recommends changes to overall strategy and individual tactics. Prepare monthly reports to track and assess progress. 
  • Manages printing and direct mail vendor partnerships. Negotiates with campus and external vendors to fulfill direct mail projects. 
  • Works with internal and external sources for data acquisition. Ensures that all data is accurate and in compliance with all federal, state, and University regulations including the federal privacy regulations (HIPAA). 
  • Develops direct mail, telepledge and digital media calendars for maximum results and incorporates all projects in ProofHub for project tracking. 
  • Serves as a liaison to UW Advancement Annual Giving. 
  • Seeks appropriate training opportunities. 
  • Completes other duties as assigned. 

    Prospect Management and Reporting Responsibilities 
  • Manages weekly Turner gift notification process to ensure timely stewardship of leadership annual giving donors. 
  • Manages weekly Turner Prospect push out to frontline fundraisers for assignment or deferral. 
  • Works with Bridge database to extract data for direct mail appeals, run patient prospect lists for distribution to fundraisers and manages updates. 
  • Utilizes various prospecting databases, assigns affinity and ratings to prospects, and determines appropriate assignment and push out to front line fundraisers. 
  • Collaborates with Central Prospect Management, Research and Analysis (PMRA) on prospect push outs, strategy, and reporting. 

    Front-line Fundraising Responsibilities 
  • Manages the annual giving efforts related to UW Medicine’s Turner Society (a group of approximately 2,500 households that give $1,000 or more annually). 
  • Cultivates, solicits, and stewards leadership annual fund gifts while assessing capacity and affinity as a major/planned giving prospect. 
  • Manages various giving campaigns such as senior class gift and employee giving, including volunteer management and direct solicitation. 


    QUALIFICATIONS 
  • Bachelor’s degree and three or more years of increasingly responsible experience in advancement or non-profit with a preference for experience managing a complex and targeted annual giving program. An equivalent combination of education and experience may substitute for stated requirements. 
  • Experience cultivating, soliciting and stewarding leadership annual gifts. 
  • Experience managing a database and extracting pertinent information, auditing data and analyzing reports. 
  • Strong attention to detail and ability to recognize mistakes or potential overlap in populations in regards to direct mail. 
  • Intrinsically motivated and able to create innovative ideas to achieve results. Recognizes and seizes opportunities. 
  • Ability to learn new software and platforms to ensure the annual giving program remains at the forefront of new strategies and best practices, most importantly, incorporating digital media into traditional annual giving. 
  • Ability to develop fundraising strategies and plans that integrate into the organization’s mission, priorities and goals both independently and collaboratively within a team. 
  • Work to resolve conflicts and differences through dialog and open communication in a timely manner. Sees every difference as an opportunity for growth and change. 
  • Strong interpersonal skills and customer service. Poised, professional manner with the ability to express oneself clearly and empathetically in interactions with others in all forms of communications, verbal and written, one-on-one and group, etc. Ability to communicate in a direct and professional manner that engages dialog in a manner that resolves differences. 
  • Demonstrated ability to build and maintain positive relationships and actively contributes as a member of working teams to achieve results. 
  • Ability to work independently, problem solve, take initiative, set priorities and handle multiple projects efficiently and effectively. Take responsibility and initiative to set and meet the goals, objectives and obligations while representing the mission, visions and values of the organization. 
  • Demonstrated creativity, organizational ability, and strong attention to detail. Ability to make decisions in ambiguous situations, exercise good judgment based on information and analysis in a fast pace, dynamic, deadline-driven environment in an organized and professional manner. 
  • Demonstrated ability to maintain confidences and protect confidential information; act in a selfless manner and model ethical values of the UW. 
  • Values the UW’s commitment to inclusiveness. Demonstrated respect and commitment to diversity. 
  • Excellent computer skills are required and experience in Word, Excel, databases, and internet applications are required. 


    PREFERRED QUALIFICATIONS 
  • Advancement experience in a health care or higher education setting. 


    Attitudes, Behaviors and Skills We Value 
  • Placing team goals before individual goals 
  • Assuming the best of intentions from faculty and colleagues 
  • Embracing a spirit of continuous improvement 
           o Focus on the highest priorities and manage time accordingly 
           o Manage and improve programs independently and build ownership over time 
           o Anticipate needed next steps; think through problems 
           o Approach work strategically, keeping the big picture in mind 
           o Address problems proactively and present potential solutions for resolution 
  • Learning from each other 
           o Demonstrate the desire to learn new things while also meeting current position responsibilities 
           o Take the time to build fluency in ALL fundraising operations 
           o Be a proactive problem-solver; show resourcefulness in anticipating and addressing issues and concerns 
  • Demonstrating professionalism 
           o Transparency: Be honest and straightforward with colleagues and donors 
           o Attitude: Work with a positive and collaborative approach 
           o Humility: Share credit generously; take ownership of challenges (“be generous with credit and selfish with blame”) 
           o Dedication: Consistently follow through; keep your word 
  • Maintaining high emotional intelligence 
           o Build, maintain and recover relationships with internal and external constituents 
           o Partner and communicate well with supervisor and peers 
           o Hone self-awareness, including the ability to admit mistakes and knowing when to correct course 

    CONDITIONS OF EMPLOYMENT 
  • This position is required to make face-to-face contacts each month with potential donors and prospects. Most of these meetings will take place away from the office. 
  • As needed to implement programs, this individual will be required to work overtime. Some evening and weekend work is required. 
  • Must have regular and reliable personal transportation for local travel when needed and willing to travel regional and nationally, when necessary. 

HOW TO APPLY

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