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Associate Director, Marketing Automation


New York, NY, USA

About Us: 
The Michael J. Fox Foundation for Parkinson’s Research (MJFF) was founded in 2000 with one clear objective: accelerating meaningful therapeutic advances and, ultimately, a cure for Parkinson’s disease (PD). The Foundation applies extraordinary scientific, business and media assets to this singular focus—thus creating a unique and dynamic organization. Since inception, MJFF has quickly grown into the largest global funder of Parkinson’s disease research outside the U. S. federal government, having funded over $800 million in research projects in both academic and industry labs worldwide.

Core to our philosophy is how we think of our capital and its risk profile relative to other stakeholders in the drug development pipeline. We work aggressively to de-risk various therapeutic strategies and tools in the hopes of building a robust pipeline of new treatments for patients. In order to achieve our mission of finding a cure for PD it is critical that we engage with, and bring together, members of the PD community including researchers, physicians, health professionals and most important, people with Parkinson's and their families. We believe that raising the Foundation’s profile with a broader audience will help us more efficiently reach and mobilize highly engaged stakeholders who are more likely to feel personally vested in helping speed progress toward a cure.

We believe that to find a cure for PD as quickly as possible, our capital needs to push research forward today — we therefore deliberately have no endowment. We instead start our fundraising from zero each year and seek to deploy funds raised as quickly and wisely as possible. MJFF raises over $90 million annually. Today, the Foundation has approximately 140 full-time employees who are based in New York City. 

Position Summary:
MJFF is seeking a marketing automation and email operations specialist to manage the accurate and efficient deployment of all Foundation email marketing campaigns and construct automated email series customized to audience segment. Reporting to the Senior Associate Director, Marketing Automation & Integrations, the ideal candidate will demonstrate the ability to execute day-to-day emailing activities while collaborating with internal stakeholders to effectively plan, test, and report on email campaigns designed to support the goals of those stakeholders.


Campaign Execution
• Coordinate and launch marketing campaigns focused on retention, engagement and activation of existing constituents
• Build lists and reports within Salesforce and Salesforce Marketing Cloud
• Work collaboratively with Marketing, Communications and various stakeholder departments to schedule and implement quarterly email programs
• Consistently A/B test and tweak campaigns based on results, while championing/building automated journeys

Platform Management 
• Become the internal expert for Salesforce Marketing Cloud
• Collaborate with Foundation stakeholders to maintain workflows and build integrations within Marketing Cloud, Salesforce, Adobe Analytics and the Foundation’s website
• Sustain a clean database and maintain segmentation models
• With input from stakeholders, develop and manage a lead scoring program
• Display keen knowledge of marketing automation innovation and trends

Analysis & Reporting 
• Establish campaign metrics with input from stakeholders 
• Track campaign KPIs and test results to enable meaningful reporting 
• Leverage data to champion the value of iterative improvements 

• 3-5 years hands-on experience with major marketing automation platforms such as Salesforce Marketing Cloud (highly preferred), Marketo, Hubspot, Eloqua or Pardot.
• High comfort level with CRM and website analytics platforms
• Familiarity with HTML, CSS and SQL
• Bachelor’s degree in related field
• High level of comfort with technology and the ability to learn quickly
• Strong sense of collaboration across the organization 
• Self-starting, proactive, resourceful approach to work 
• Exceptional attention to detail
• Ability to juggle multiple responsibilities with positivity and agility
• Strong written and verbal communication skills 
• Prior non-profit experience a plus 


How to Apply 
Interested candidates should submit a resume and thoughtful cover letter describing their specific qualifications and interest in the position. Submissions without cover letters will not be considered. Please, no telephone inquiries and do not contact our staff directly. Only applicants who best match the position needs will be contacted. 

The Michael J. Fox Foundation is an equal opportunity employer

Apply online at Michael J. Fox Foundation

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