Assistant Director - Marketing - Digital Advertising

Job Summary

Purdue Athletics seeks an Assistant Director of Marketing - Digital Advertising to help shape the athletics marketing department's strategy for building fan affinity and selling tickets to revenue-producing athletic events through digital and traditional advertising platforms. This role manages revenue-producing email campaigns and coordinates the overall advertising efforts for the athletic program.

Responsibilities

• Email Marketing: Manage audience segments, coordinate ticket solicitations, and track campaign metrics and performance.
• Digital & Traditional Marketing: Coordinate messaging across digital assets, maintain e-commerce website marketing, manage social media coordination, and promote the mobile app.
• Project Management: Build advertising campaign timelines, monitor ROI of paid efforts, collaborate with creative staff, and research digital trends.

Qualifications

• Education & Experience: Bachelor's degree in marketing, management, or a related field; one (1) year of experience in marketing, advertising, or social media management. Experience in Division I or professional sports is preferred.
• Skills: Thorough knowledge of Adobe Creative Suite, business acumen, strong written and verbal communication, and detail-oriented work. Ability to adhere to all NCAA, conference, and institutional rules and regulations.

Job Type: Full time, Exempt (Pay Band S060; refer to Purdue University's Compensation Guidelines).

Location: West Lafayette, Indiana (On-site).