Chief Marketing Officer

Singleton Schreiber, LLP is a national plaintiff law firm known for "Fearless Advocacy" and a client-centered approach. We are seeking a Chief Marketing Officer to lead firmwide marketing strategy and execution across personal injury and mass torts, with accountability for qualified case acquisition, signed-case conversion, and brand stewardship.

This is a hands-on, performance-driven executive role for a marketing leader who has built and scaled growth in plaintiff-side legal services. You will own the full marketing funnel—brand through retained client—partnering closely with practice leadership, intake/call center leadership, and operations to ensure marketing performance translates into high-quality signed cases and a strong client experience.

Location: San Diego, CA (Hybrid) or available at any of our main office locations.
Salary: $200,000-$300,000 annually

KEY RESPONSIBILITIES:

Strategic Leadership & Firm Growth
- Develop and execute a comprehensive marketing and business development strategy aligned with the firm's long-term goals and plaintiff-side growth objectives.
- Serve as a strategic advisor to firm leadership on market positioning, competitive intelligence, expansion opportunities, and performance forecasting.
- Establish measurable KPIs tied to qualified case acquisition, signed-case conversion, brand strength, and ROI.

Brand Management & Market Positioning
- Define and steward the firm's brand identity, messaging, and value proposition across all channels.
- Ensure consistent brand representation across digital, print, broadcast, media, and client-facing materials.
- Strengthen the firm's reputation through thought leadership, awards, rankings, speaking engagements, and strategic PR.

Client Development, Case Acquisition & Intake Alignment
- Lead firmwide strategy for qualified lead generation and signed-case growth across personal injury and mass tort practice areas.
- Oversee multi-channel performance marketing efforts (paid search, paid social, digital, broadcast, affiliates/lead partners).
- Partner closely with intake/call center leadership to optimize speed-to-lead, qualification, and lead-to-sign conversion.

Marketing Communications & Digital Strategy
- Provide executive oversight of website strategy, SEO/local SEO, content marketing, social media, reputation management, email campaigns, and marketing automation.
- Lead public relations, media relations, crisis communications, and internal communications strategy.

Data, Analytics & Budget Management
- Manage the firm's marketing and business development budget with disciplined, ROI-driven investment decisions.
- Oversee significant performance marketing spend with a focus on optimizing for case quality and signed-case outcomes.
- Implement dashboards, attribution models, forecasting tools, and executive reporting.

QUALIFICATIONS:
- Plaintiff-side legal marketing experience required.
- Bachelor's degree required; MBA preferred.
- 10+ years of progressive marketing leadership experience in legal marketing.
- Demonstrated success marketing personal injury and/or mass torts.
- Proven experience managing significant performance marketing budgets.
- Experience overseeing multi-state legal advertising programs.
- Strong understanding of ABA/state bar advertising and professional conduct requirements.
- Proven leadership experience building high-performing teams.

BENEFITS:
- 100% employer-paid health, dental, and vision insurance for employees and dependents
- $50,000 in life insurance at no cost
- 401(k) plan with 6% dollar-for-dollar employer match
- Generous paid parental leave
- Up to $5,250/year in tuition reimbursement

To apply: https://www.paycomonline.net/v4/ats/web.php/portal/925A55DD6E37BC7E8F79D2539D89C866/jobs/52676