Director, Content Strategy and Brand Management

The American Society of Clinical Oncology (ASCO) is seeking a Director, Content Strategy and Brand Management to join its Integrated Marketing and Communications (ICM) Department. This role provides leadership and strategic oversight of a unified brand and content strategy that safeguards the mission and values of ASCO and Conquer Cancer. The Director will architect a holistic storytelling ecosystem, further the organization's reputation as the leading authority in cancer care, drive philanthropic impact, and enhance member engagement, balancing strategic brand positioning with technical, high-velocity content and creative production. Remote candidates are welcome, or candidates may work from the primary location in Alexandria, VA.

Responsibilities:

Content Strategy and Governance:
- Drive an integrated, channel-agnostic digital and multimedia storytelling strategy that elevates the organization's reputation and accelerates philanthropic impact.
- Collaborate with digital channel leads, global program strategy teams, enterprise communications, and public affairs teams on content strategy, distribution, and performance.
- Manage the campaign review ecosystem, unifying editorial approvals with visual design direction.
- Establish and enforce content governance plans, lifecycle standards, and taxonomy frameworks.
- Partner with the Performance Marketing team on SEO and keyword strategy.
- Optimize agile content workflows and standard operating procedures.

Content and Creative Operations:
- Partner with IT as the primary stakeholder for the Digital Asset Management System (DAMS).
- Define guardrails for generative AI tools within creative and editorial pipelines.
- Lead brand-compliance audits across digital properties and materials.
- Oversee ASCO's staff brand portal and self-service toolkits.
- Manage branding and content operational budgets and external agency contracts.
- Supervise, mentor, and manage the Content Strategy and Brand Management team.

Visual Storytelling and Management:
- Create and oversee the long-term visual storytelling strategy for ASCO and Conquer Cancer.
- Ensure consistent execution of marketing and digital communication activities enterprise-wide.
- Collaborate with marketing strategists and research staff to translate data into engaging brand experiences.

Required Education and Experience:
- Bachelor's degree in Marketing, Strategic Communications, Journalism, Brand Management, or related field.
- 10-12 years of experience in brand and content leadership, including at least 5 years in a senior role overseeing strategy and production.
- Proven track record leading multi-channel storytelling campaigns for complex, multi-entity organizations.
- Experience in a healthcare, medical society, or clinical environment.
- Experience with fundraising marketing and/or nonprofit or association organizations.
- Deep knowledge of the modern digital landscape; proficiency with AP Style.
- 5 years of supervisory experience.

Preferred Education and Experience:
- Experience with project management, content creation, and content workflow tools.
- Prior agency experience; experience in oncology content.
- Master's degree in a related discipline.

Compensation: This is an exempt position with a hiring salary range of $142,500-$165,000 annualized, plus a comprehensive benefits package including hybrid work environment, open leave policy, paid family leave, 13 paid holidays, 401(k) with 7.5% employer contribution, medical/dental/vision, and more.