Director, Individual Giving

GiveDirectly (GD) aims to reshape international giving and millions of lives by providing cash grants directly to the world's poorest. GD has raised over $1B since launching in 2011 and delivered cash to more than 2 million people in 15 different countries.

Location: Remote (U.S.-based preferred) | Travel: ~3-4 trips annually | Level: Director

About this role

GiveDirectly is seeking a strategic, highly analytical Director of Individual Giving to lead and scale revenue from individual donors (<$50K lifetime giving). Individual giving is a core growth priority for GiveDirectly. In 2025 this segment gave $46M, representing 34% YoY growth from 2024. This role will accelerate that growth while also building a bequests/legacy program from zero.

This role reports to the VP, Revenue & Partnerships and manages a small team (currently 2 Growth Managers), with immediate scope to hire a dedicated Bequests/Legacy Lead. The Director owns the full individual donor revenue lifecycle: acquisition, conversion, recurring giving, retention, upgrades, legacy giving, and overall donor lifetime value.

What we're looking for:
- 8+ years of experience in digital fundraising, growth, ecommerce, or product-led revenue roles with clear accountability for acquisition and retention performance.
- Strong analytical skills and a track record of driving measurable results through structured testing, funnel optimization, and cohort analysis.
- Ability to build clear growth models (acquisition, conversion, retention, LTV) and translate them into focused quarterly priorities.
- Ability to create and judge exceptionally compelling content in GiveDirectly's voice that engages, motivates, converts and retains donors across email, web, social, and advertising.
- Experience hiring, managing, and developing high-performing teams in lean environments.
- Comfort partnering cross-functionally with Engineering, Product, Data, Marketing, and Fundraising Operations.
- Deep alignment with GiveDirectly's mission and values.

What you'll do:
- Drive individual giving growth: Own the strategy and performance of individual giving revenue, improving acquisition conversion, recurring giving, retention, upgrades, and donor lifetime value. Build and execute a metrics-driven roadmap grounded in disciplined testing. Strengthen monthly giving and optimize key revenue moments including year-end and emergency campaigns.
- Build and scale a bequests function: Design and launch a repeatable, scalable legacy giving program. Hire and manage a dedicated Bequests/Legacy Lead, define supporter journeys and stewardship workflows, and build a measurable pipeline of confirmed legacy pledgers.
- Improve donor experience and lifecycle performance: Optimize the end-to-end donation experience including landing pages, forms, checkout, payment options, and upgrade flows. Own lifecycle communications across web, email, and SMS.
- Lead for execution and future expansion: Manage and develop Growth Managers with clear goals and operating cadence. Once core growth and legacy initiatives are established, assess and scope geographic expansion opportunities.

What success looks like in 12-18 months:
- A clear, trusted, metrics-driven strategy for individual giving with consistent reporting and accountability.
- Measurable improvements in conversion, recurring donor share, retention, and donor lifetime value.
- A stronger, more scalable monthly giving program.
- A launched and growing bequests program with a hired lead and defined legacy pipeline.
- Sustained revenue growth building on current ~30% YoY trajectory toward $55M 2026 target.

Compensation (US): Base $128,000 | Bonus ~$19,200 (15%) | Estimated Total $147,200+ | Benefits Stipend $21,393/yr

GiveDirectly is an Equal Opportunity Employer.