Marketing Manager

NW Natural is seeking a Marketing Manager to lead cross-channel direct response marketing strategies and campaigns for residential and commercial customers. This role oversees campaign planning, execution, and performance analytics, leveraging data-driven insights and AI-enabled tools to optimize customer targeting, retention, and adoption of new services and equipment. The Marketing Manager will lead and develop a high-performing marketing team, manage budgets, and collaborate closely with Corporate Communications, Community Relations, and internal technology teams to ensure integrated, consistent messaging across channels.

Key Responsibilities:
- Lead and develop marketing team members, including coaching, training, and performance management
- Direct cross-channel marketing programs (email, direct mail, digital, outbound calling, paid media, partner channels)
- Oversee customer reactivation, retention, and new service/equipment adoption campaigns
- Build and manage direct response marketing capabilities, audience segmentation, and testing frameworks
- Partner with internal teams and third-party vendors/agencies to support marketing objectives
- Analyze campaign performance (ROI, cost per acquisition, adoption rates) and optimize strategy accordingly
- Prepare and manage marketing budgets

Qualifications:
- Bachelor's degree in business, marketing, communications, or related field (MBA a plus)
- 5-10 years of progressive cross-channel direct response marketing experience
- Strong digital marketing background (email, social, SEO/SEM, content strategy)
- Demonstrated leadership experience managing and developing teams
- Strong analytical, strategic thinking, and communication skills
- Familiarity with utility industry dynamics preferred but not required

Compensation & Benefits:
Base salary range $110,250 - $157,100/year, plus annual incentive bonus target of 15%. Comprehensive benefits including health insurance, generous PTO, 401K match, tuition reimbursement, employee stock purchase program, and more.

Application Deadline: August 25, 2026

To apply, visit: https://www.nwnatural.com/about-us/the-company/careers