Marketing Manager

NW Natural is seeking a Marketing Manager to develop and execute marketing strategies and programs, with a primary focus on cross-channel direct response efforts targeting residential and commercial customers. The role involves data-driven planning, financial evaluation, establishing campaign objectives, and optimizing performance to improve customer retention and service adoption. It also entails leading marketing team expertise, leveraging AI-enabled tools, and managing external agencies and vendors.

Responsibilities: Provide team leadership through coaching, training, performance management, and talent acquisition; oversee cross-channel direct response programs (email, direct mail, digital, outbound calling, paid media); plan and execute customer retention, new construction, and equipment adoption campaigns; develop measurement frameworks and track KPIs (ROI, cost per acquisition, adoption rates); collaborate with Community Relations, Corporate Communications, and research/data analyst teams for consistent messaging and effective market positioning; prepare budgets and analyze cost/benefit performance; and build relationships with contractors, builders, and internal stakeholders.

Qualifications: Bachelor's degree in business, marketing, communications, or a related field (MBA preferred); 5-10 years of progressively responsible cross-channel direct response marketing experience; expertise in email marketing, social media, content strategy, SEM, and SEO; proficiency with Microsoft 365, marketing technology platforms, CRM systems, analytics tools, and AI-assisted direct marketing practices; demonstrated experience leading teams, delegating, and coaching; strong strategic thinking, consensus building, and ability to present to executive management; and understanding of utility industry dynamics (including regulation/rate making) preferred.

Compensation: $110,250 - $157,100 per year, plus a 15% target annual incentive bonus.