Senior Director, Brand Strategy

At USA for UNHCR, our people are the driving force behind our mission of delivering hope and opportunity to refugees worldwide. We're not just a workplace - we're a vibrant community of passionate, forward-thinking professionals committed to making a real difference.

SUMMARY

USA for UNHCR is seeking a Senior Director, Brand Strategy. This senior leader leads and oversees the Brand function as a core department within External Relations, responsible for enterprise brand strategy and governance to strengthen and grow USA for UNHCR's brand in the United States.

Reporting to the Associate Vice President for External Relations, the Senior Director guides the vision for USA for UNHCR's brand identity, narrative, creative direction, and audience experience.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Brand Strategy & Positioning (30%)
- Develop and execute a long-term brand strategy that advances brand visibility, influence, and philanthropic support for refugees.
- Use data and audience insights, research, and market trends to inform strategy and drive brand differentiation.
- Develop brand narrative and architecture that expresses value proposition to priority audiences.

Brand Governance & Stewardship (25%)
- Establish and enforce enterprise brand standards and narrative frameworks across all external communications and digital channels.
- Steward visual expression of brand across all channels and initiatives.
- Lead organizational brand-related projects, including annual brand survey.

Creative & Campaign Leadership (25%)
- Collaborate with Communications and Fundraising teams to integrate brand strategy into supporter acquisition, retention, and cultivation efforts.
- Lead the creative vision for campaigns and activations.

Organizational & Departmental Leadership (20%)
- Serve as a senior leader within the External Relations Department.
- Define, track and report on brand marketing KPIs.
- Serve as a member of the Senior Leadership Group (SLG).
- Lead selection, management, and performance of external agencies and creative partners.

QUALIFICATIONS

- Bachelor's degree in brand marketing, communications, public relations or related field preferred.
- 15-17 years' experience in brand strategy, marketing, communications or related field.
- Experience in a leadership or managerial role within marketing, communications or public affairs.
- Experience in the nonprofit sector, particularly in organizations focused on refugee rights or global humanitarian issues.

WORK LOCATION: Hybrid + New York City

COMPENSATION: $190,916 - $233,872

APPLICATION DEADLINE: Please apply immediately or by March 10, 2026.