Director of Marketing and Communications

The Forman School is seeking a Director of Marketing and Communications — an immediate opening. This is a strategic leadership role and 12-month administrative position responsible for shaping and elevating the school's brand, reputation, and voice. The Director manages a two-person team and serves as a trusted advisor to senior leadership to advance the school's mission through integrated marketing and communications strategies.

Reports to: Director of Advancement
Location: Litchfield, CT (On-site)
Job Type: Full-time

Responsibilities:

Marketing & Brand Strategy:
- Develop a 3-5 year strategic marketing plan; manage the annual marketing budget
- Steward the school's brand; lead digital marketing (SEO, social media, website)
- Partner with Admission and Advancement offices on enrollment and fundraising campaigns
- Manage relationships with external vendors

Communications & Storytelling:
- Develop a comprehensive communications strategy
- Write/edit institutional publications (magazines, brochures, annual reports)
- Serve as the lead writer for executive communications
- Oversee editorial calendars; conduct media relations
- Provide strategic counsel on crisis communications and institutional messaging

Leadership:
- Supervise and mentor the Associate Director of Marketing and Communications
- Participate in the Forman Centennial Planning Committee
- Contribute to student life programs as a member of the boarding school faculty

Requirements:
- Bachelor's degree required (marketing, communications, or related field preferred)
- 5-7 years of progressively responsible experience in marketing, communications, PR, or institutional advancement
- Demonstrated success in strategic brand development, enrollment marketing, digital strategy, and media relations
- Exceptional writing, editing, and storytelling skills
- Ability to work occasional evenings and weekends to support school events

Preferred Qualifications:
- Strategic thinker with sound judgment, creativity, and the ability to manage multiple priorities
- Proven ability to build collaborative relationships across a diverse community (faculty, staff, students, alumni, trustees)
- Experience supervising staff and managing departmental budgets
- Proficiency with content management systems, analytics tools, and digital marketing platforms
- Demonstrated orientation toward equity, inclusion, and cultural competency

About The Forman School:
The Forman School is an independent boarding and day school in Litchfield, Connecticut, dedicated to empowering students with learning differences to discover their individual strengths and reach their full potential.