Director of Marketing

Texas Children's Hospital is seeking a Director of Marketing to lead the planning and execution of integrated marketing strategies to support growth, access, and loyalty for the nation's largest pediatric and women's health system. The role involves translating enterprise priorities into effective marketing programs across channels while ensuring consistent brand expression.

Responsibilities:

Strategy & Execution:
- Develop omni-channel marketing plans, lead campaign execution, and partner with analytics teams to optimize ROI

Brand Stewardship:
- Ensure consistent brand application and serve as a steward for assigned service lines

Consumer Engagement:
- Lead initiatives to strengthen patient/family loyalty and apply consumer insights to messaging

Partnerships:
- Manage marketing partnerships, sponsorships, and community activations

Leadership:
- Manage and coach marketing professionals, oversee agency/vendor relationships, and manage budgets/timelines

Compliance:
- Partner with internal leadership to ensure all activities align with healthcare regulations and organizational policies

Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Minimum of six years of progressive marketing experience, including people and/or project leadership
- Preferred: Experience in healthcare, pediatrics, academic medical centers, or mission-driven organizations
- Results-driven, strategic thinker, consumer/mission-centered mindset, and expertise in data-informed decision-making

Texas Children's Hospital is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.