JOB POSTS
Executive Director of Digital Strategy & Engagement
UNIVERSITY OF MASSACHUSETTS AMHERST
Amherst, MA, USA (Hybrid)
$125,365 - $187,933
About UMass Amherst
The flagship of the Commonwealth, UMass Amherst is a nationally ranked public land-grant research university founded in 1863 on nearly 1,450 acres in scenic Western Massachusetts. The university offers a full range of undergraduate, graduate, and professional degrees across 10 schools and colleges.
About the Role
The Executive Director of Digital Strategy and Engagement serves as the university's senior leader responsible for shaping and executing an integrated digital experience and engagement strategy. This role leads a cross-functional digital team spanning web experience, CRM/marketing automation, analytics, and UX/UI. Reporting to the Chief Marketing Officer, the Executive Director is a member of the MarCom leadership team.
Key Responsibilities
- Develop and implement a comprehensive digital strategy supporting institutional goals for reputation, enrollment, retention, and engagement
- Lead development of a university-wide digital governance model for content quality, accessibility (WCAG compliance), and brand consistency
- Oversee design, architecture, and optimization of the university's primary web properties
- Lead the university's CRM and marketing automation strategies
- Oversee web analytics to evaluate performance, inform decisions, and demonstrate ROI
- Lead, mentor, and develop a high-performing digital strategy team
- Manage budgets, staffing, and resources for digital operations
Minimum Qualifications
- Bachelor's degree in marketing, communications, IT, design, or related field
- 10+ years of progressive experience in digital strategy, marketing, or communications, including 7+ years in leadership roles
- Demonstrated success leading enterprise-level web, CRM, and analytics initiatives
- Strong knowledge of UX principles, digital accessibility standards (WCAG 2.2), and marketing technology ecosystems
- Expertise in data privacy regulations and digital governance frameworks
Preferred Qualifications
- Master's degree in marketing, digital media, communications, or related discipline
- Experience in higher education or another mission-driven organization
- Proficiency with Salesforce, Marketing Cloud, and enterprise CMS platforms
This is a hybrid opportunity. Applications close March 20, 2026.
HOW TO APPLY
Apply online at https://careers.massachusetts.edu/cw/en-us/job/529333/executive-director-of-digital-strategy-engagement-hybrid-opportunity
Get jobs like this directly to your email!
Get the latest job postings sent directly to your email. Choose between a variety of filters to create a job alert matching your needs, and be the first one to be notified about new job posts.