Senior Digital Product Analytics Manager

At the American Cancer Society, we're working to end cancer as we know it, for everyone. Our employees and 1.3 million volunteers are raising the bar every single day. We are a culture comprised of diverse backgrounds and experience, to better serve our communities.

The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.

The Sr. Digital Product Analytics Manager is a member of the Digital Product Analytics team at the American Cancer Society (ACS), partnering closely with digital product, marketing, and engineering teams to align analytics with evolving business objectives, ensuring data-driven optimization of donor experiences and fundraising strategies.

This role will be responsible for developing and implementing dashboards and reporting in PowerBI and Looker Studio. This role will co-own and manage our instance of Google Analytics 4. This role will co-own cookie consent strategies and implementation across digital product experiences. This role will be crucial in developing, building and maintaining a high-level digital product analytics technical stack using tools like Google Analytics 4, Looker Studio, Power BI, ObservePoint and OneTrust.

*This is a remote position; candidates must reside in US*

ESSENTIAL FUNCTIONS:

• Develop dashboards, rollup reporting and data visualizations in Looker Studio and Power BI based off documented measurement strategies. Meet with stakeholders to review, iterate and solve stakeholder requirements. (25%)
• Implement cookie consent rules and consent banners in OneTrust and use ObservePoint to run regular audits. Work with privacy, legal and analytics teams to implement the overall cookie consent strategy for ACS. (25%)
• Serve as a subject matter expert and co-owner of product analytics platforms such as Google Analytics 4 (GA 4). Build custom reports, custom dimensions, filters and more. Partner with the digital analytics implementation team to ensure all required custom events are built. (25%)
• Build and maintain Google Analytics data infrastructure in Snowflake and BigQuery. Ensure data is populating correctly in Snowflake for use in Power BI. (15%)
• Support the efforts of the Insights Specialist to democratize data and insights by training cross-functional teams across product, UX, and marketing on digital data tools and dashboards. Assist in generating insights by working with the Product and UX teams to provide data from GA 4 and Quantum Metric to inform product decisions. (10%)

EXPERIENCE/QUALIFICATIONS:

• Minimum Degree Required: Bachelor's Degree
• Certificate(s) or License(s): Google Analytics and other digital analytics certifications
• Years of experience: 5+

KNOWLEDGE, SKILLS, AND ABILITY:

• Bachelor's degree and 5+ years of digital analytics experience in a related role in an in-house or agency environment
• Proven experience building digital analytics dashboards and reports in Looker Studio and Power BI or similar data visualization tool
• In-depth experience (2+ years) with cookie consent tools like OneTrust
• Proven experience using SQL
• High proficiency with Google Analytics 4 (GA 4), Matomo and OneTrust
• Previous experience with A/B testing is a plus

Salary: $81,000 - $96,000 annually. ACS provides generous PTO, medical, dental, retirement benefits, wellness programs, and professional development programs.

Frequently Asked Questions (FAQ)

What is the salary range for the Senior Digital Product Analytics Manager at American Cancer Society?

The starting salary range for this position is $81,000 to $96,000 annually. The final offer will depend on the candidate's relevant experience and skills. ACS also provides a generous benefits package including paid time off, medical, dental, retirement benefits, wellness programs, and professional development.

Is this position remote or on-site?

This is a fully remote position. However, candidates must reside within the United States to be eligible for this role.

What are the primary tools used in this role?

The Sr. Digital Product Analytics Manager will work extensively with Google Analytics 4 (GA4), Looker Studio, Power BI, OneTrust, ObservePoint, Snowflake, BigQuery, and Quantum Metric.

How many years of experience are required?

A minimum of 5+ years of digital analytics experience in a related role, whether in-house or at an agency, is required. Additionally, 2+ years of experience with cookie consent tools like OneTrust is expected.

What education is required for this position?

A Bachelor's Degree is required. Google Analytics and other digital analytics certifications are preferred.

Where is this position located?

The position is based in Atlanta, Georgia and Dallas, Texas, but is fully remote. Candidates from anywhere in the United States may apply.

How do I apply for this position?

You can apply directly through the American Cancer Society careers site at: https://jobs.cancer.org/job/atlanta/senior-digital-product-analytics-manager/79/89121731264