Director of Donor Engagement

The Director of Donor Engagement leads strategy and execution of individual giving from entry-level through mid-level donors, cultivating a relationship-centered experience that strengthens retention and builds a strong pipeline for major and planned gifts.

The Director works closely with the Donor Database Director to advance segmentation, testing, and data-informed improvements across all campaigns, and serves as the primary partner to Marketing & Communications to ensure alignment on messaging, cadence, and delivery.

Core Focus Areas:
- Annual Fund Strategy: Appeals, campaigns, donor journeys, and reactivation
- Monthly Giving: Creation, growth, and stewardship of a structured sustainer program
- Donor Experience: Multi-touchpoint stewardship and engagement strategy
- Pipeline Development: Preparing donors for transition to major gifts
- Data & Technology: CRM insights and segmentation
- Marketing Integration: Alignment on email design, cadence, segmentation, and CRM workflows
- Raffle Strategy: Compliance, vendor partnership, and messaging alignment

Key Performance Indicators:
- FY26 annual fund revenue goal ($800K+) + raffle ($825K+ net)
- Improved donor retention and reactivation
- Growth in monthly giving and mid-level upgrades

Qualifications:
- Bachelor's degree or equivalent experience
- 5+ years of donor database, CRM administration, or fundraising operations experience
- Advanced proficiency in RE NXT; familiarity with HubSpot preferred
- Experience with reconciliation, reporting tools, and BI dashboards