Director of Mass Market Fundraising- Remote Position

At Bethany Christian Services, we believe families provide the strongest foundation for care and connection. That's why we focus on strengthening and empowering families, always advocating for family-centered solutions to keep children safe.

The Director of Mass Donor Marketing Engagement is responsible for developing and executing integrated strategies that drive lead generation, acquisition, retention, and donor experience through mass channels. This role is responsible for revenue generation across all mass market products, offers, and campaigns, including monthly giving, one-time donations, seasonal campaigns, and advocacy moments.

LOCATION: Remote within the U.S. (except in AK, HI, ID, LA, MT, NM, ND, OK, OR, VT, WV, and WY)

SALARY: $76,302 - $95,337

ESSENTIAL RESPONSIBILITIES:
• Lead the vision, planning, and execution of Bethany's mass market fundraising strategy to drive scalable revenue
• Develop go-to-market strategies, including campaign roadmaps, segmentation, testing plans, and product positioning
• Design and optimize the donor journey to increase lifetime value
• Lead strategies for acquisition, onboarding, monthly giving growth, and donor satisfaction
• Own the creation, innovation, and performance of mass market fundraising products and seasonal campaigns
• Oversee multichannel engagement across web, email, social, paid media, SMS, and offline
• Partner with data and analytics teams to define KPIs and track performance
• Foster a collaborative, mission-aligned, and performance-driven team culture

QUALIFICATIONS:
• Bachelor's degree from an accredited college
• 5+ years of experience in fundraising, direct response marketing, or digital acquisition roles with proven revenue growth
• Proven success in developing and executing multichannel mass marketing strategies
• Experience managing large-scale donor/customer acquisition and retention programs
• Strong familiarity with CRM systems, donor journey design, and marketing automation platforms
• Strategic thinker with strong analytical skills and business acumen
• Valid driver's license with at least 3 years driving experience in the U.S.
• Must pass criminal history screen
• Subscription to agency Statement of Faith, Mission Statement, and Commitment to Unity